By Invitation Only
Tuesday, September 26, 2017
7:30 AM—12:15 PM ET
120 Park Avenue, 22nd Floor
New York, NY 10017
|7:30 AM—8:30 AM||Continental Breakfast|
|8:30 AM—9:15 AM||
Top Line Results of Digital Marketing of Financial Services 2017 Research Initiative
Frank Dudley and Vijay Viswanathan, Ph.D., Brand New Media, will present top line results of the most comprehensive research conducted on digital marketing and media within the financial services industry.
|9:15 AM—9:45 AM||
Marketing Officer Panel
A panel of CMOs from some of the largest financial services firms will discuss the role of digital marketing and media within the overall marketing organization. They will discuss the role of data/analytics within the organization, how digital media is now planned and bought, the roles of agency and consulting partners, and specific KPIs for digital will also be discussed.
Deirdre D. McGraw
Frank Cooper III
|9:45 AM—10:00 AM||
Digital Excellence Awards*
2017 Ranking of Top Wealth Management, Asset Management and Insurance firms in Social Media, Mobile Excellence and Customer Experience will be revealed.
*Awards are based on quantitative outputs from proprietary models developed by Brand New Media and Northwestern University. The criteria is rigorous and uniform across all categories of financial services that are analyzed.
|10:00 AM—10:15 AM||
|10:15 AM—10:45 AM||
The Future of Investing: Robo-Advising & Customer Experience Innovation
Tobin McDaniel will discuss the development of Schwab Intelligent Portfolios and how Robo-Advising complements Schwab’s existing business model and drives growth for the firm with key products and markets.
|10:45 AM—11:15 AM||
Digital Marketing Leadership Panel
Digital strategists from some of the largest and most successful financial services firms will discuss where digital is having the greatest impact on the business and strategies and plans for digital in 2018. The discussion will primarily focus on customer experience innovation and how data is being utilized to drive more personalized marketing with advisors and customers across multiple channels. Digital tools and technologies required to meet these business objectives will also be discussed.
Muhammad Nabeel Zeeshan
|11:15 AM—11:45 PM||
Evolution of Financial Services in the Era of Customer Experience
Succeeding in the era of experiences requires frictionless customer interactions and the transformation of data to create a clear picture of each and every customer. The aspiration of every financial services institution is to deliver superior cross-channel customer experiences to increase engagement and retention and drive sales and revenue from digital channels. Transformation and reinvention involve more than just technology. Equally as critical are the people and processes.
|11:45 AM—12:15 PM||
Workshop: Recruiting & Marketing Financial Intermediaries through Video and Social Media
This workshop will focus on how to leverage video and social media to recruit advisors and agents while simultaneously humanizing and marketing the corporate brand.
Kristin Anne Dudley
—Founding & Current Sponsors—